Ready to Launch
Here we go! The 2004 Syrah and the 2005 Viognier is in bottles and ready to find its way in the world. We have had a soft launch by pouring for friends (no one dared anything less than raves and swoons) and pouring for strangers at the Santa Barbara Vintners’ Association Celebration of the Harvest. Some of the strangers declined to faint upon first sip, but most responded with a lot of enthusiasm and interest. After boring most of our entertainment business friends with the intricate details of vineyard management, it was great finally being able to talk about our wine ad nauseum without anyone getting nauseous.
The best news is that we have made our first retail sale to Wally’s. Toscana is putting the Syrah on their list and selling the Viognier by the glass. We have arrived!
Tomorrow begins the official launch. We are sending out email welcomes to the website in the morning and having 250 of our closest friends over for Jorian Hill wine and Santa Maria barbeque. More to follow.